Tendencias, temas, y mejores prácticas que ayudan a que el marketing contribuya sustancialmente al negocio.

Este link le llevará a Prophet.com para ver el ultimo boletin y el histórico (en inglés).

LATEST ISSUE

In June 2007, we focus on innovation. You'll find an article from David Aaker on branding innovation, a podcast discussing how successful companies use innovation, and results from our 2006-07 State of Marketing Study.
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PREVIOUS ISSUES

March 2007: Focus on marketing effectiveness. You'll find an article focused on considerations for achieving effective marketing programs, an interview with Chris Gibson, Chief Marketing Officer of UnitedHealthcare, and additional information and insights.
Read the March 2007 Newsletter ›

In December 2006, we focus on brand portfolio strategy and brand extention. You'll find Prophet's point of view on the best and worst brand extensions, a commentary on the launch of the "Very Vera" line of clothing at Kohl's, Q&A with David Aaker, and other relevant information and insights.
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In October 2006, we focused on the "empowered" CMO. You'll find articles by Michael Dunn and David Aaker, as well as a summary of work with one of our clients, an Empowered CMO with a leading Professional Services company.
Read the October 2006 Newsletter ›

In June 2006, we focused on the importance of delivering on the customer experience. This newsletter features a case study of our work with Radisson hotels, David Aaker's perspective on innovation, and additional articles and information.
Read the June 2006 Newsletter ›

In March 2006, we focused on developing world-class marketing organizations. You'll find articles on building internal relationships, creating the optimal marketing structure, and how to make connections between corporate and business unit marketers.
Read the March 2006 Newsletter ›

In our December 2005 issue, we focused on insights versus data. You'll find the results of Prophet's 2005 State of Marketing Survey, a Podcast from Vice-Chairman David Aaker, and other information on the topic.
Read the December 2005 Newsletter ›

In our September 2005 newsletter, we focused on innovation. You'll find articles from Vice-Chairman David Aaker, Senior Partner Mike Leiser, and other relevant information on the topic.
Read the September 2005 newsletter ›

June 2005: Prophet's perspective on brand portfolio strategy, articles from David Aaker, Kevin O'Donnell, and other great information on brand portfolio strategy.
Read the June 2005 newsletter ›

April 2005: Interview with UBS's Global Head of Brand Management, David Aaker's perspective on the future of marketing, and recommended reading.
Read the April 2005 newsletter ›